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We designed and developed the new brand style for DataFest.

DataFest is a festival of data innovation run by The Data Lab, with events hosted across Scotland. We worked with The Data Lab to develop a fresh new approach to incorporate the theme of #BeyondData for the 2020 DataFest Conference.

Abstract geometric design with pink, blue, and orange lines forming a stylized shape on a white background.

Working with an established Brand.

With DataFest already well known across the globe, after previously successful conferences, we worked with the marketing team to turn the #BeyondData vision in to a reality.

DataFest 2020 brochure with geometric design, colorful patterns, and text about sponsorship opportunities, "The Data Lab," and a CEO message.

DataFest Conference 2020

Design of the DataFest20 Conference & Exhibition collateral.

Speaker on stage at Data Fest 2020 conference, with vibrant geometric designs displayed on a large screen. White couches are on stage with colorful lighting.
A conference stage with a large colorful screen displaying the "#DataTogether" logo and hashtag. Attendees are seated in the audience. The stage is lit with vibrant colors and a speaker is standing at a podium.
Posters advertising Data Fest event on stone columns in a street setting
Entrance to Data Fest 2019 with colorful geometric designs and people in background.
Conference room filled with attendees, stage with speaker, large colorful screen displaying 'Data Fest 2020'.
A man stands at a podium speaking at a conference. The stage has colorful curtains in pink, blue, and yellow. A large screen displays a message from the Scottish Government and features a bright, abstract design with geometric shapes. There is an audience seated facing the stage.

We created everything, from dressing the venues, to the conference presentations, right down to the giveaway stickers.

Closed laptop with "Data Fest #DataTogether" and "The Data Lab" stickers on the lid.
Two colorful lanyard badges featuring designs with abstract geometric patterns, #DataTogether hashtag, and The Data Lab logo.

A helping hand to guide the brand

Due to the large amount of different stakeholders involved in DataFest, we created simple set of brand guidelines, that anyone could follow, to ensure consistency throughout all the branded collateral, whether it was one of the main events, or an individual company running a smaller fringe event.

Last but not least datafest.global

After developing the new offline style, we applied it online, designing the new DataFest19 global website from the ground up.

If you’d like to speak to us about starting a project, just click below.