How we got involved?
Dr. Georgia Richards DPhil (Oxon), BSc (Hons I), an Epidemiologist, Health Research Scientist, and King's Prize Research Fellow at King's College London, launched the Preventable Deaths Tracker, a national vigilance platform that uses coroner data to extract lessons from inquests.
With immense dedication, Dr Richards meticulously gathered the necessary data, envisioning a stunning dashboard-style website that was simple, swift to navigate, and offered effortless access to reports and downloads. Recognising our previous successes in the data sector, Dr. Richards reached out to see if we could help bring her vision to life. Here’s how we got started.
We began by focusing on the brand.
Researching the Preventable Deaths Tracker.
The inaugural Preventable Deaths Tracker for England and Wales reveals a staggering statistic: one-fifth of all deaths - more than 125,000 annually - are avoidable, costing the economy over £328 billion.
The coroner service plays a vital role in investigating these sudden, unexplained, or violent deaths, seeking to uncover the who, when, where, and how behind each case.
With this crucial context, we aimed to craft an identity that encapsulates the purpose of the tracker while embodying the essential tasks it undertakes.
Breaking down the research.
From the extensive research carried out, we meticulously picked out six common themes that emerged across the findings:
Tracking
Scanning
Data
Patterns
Research
Education
From the core of the brief we developed, we crafted a captivating series of geometric shapes that reflect the patterns discovered within the data itself. These shapes would eventually become the foundations upon which the identity itself is built, and defined.
Developing a distinctive identity marque is a creative journey that involves a thoughtful blend of design elements and brand values.
Using a striking geometric style derived from the meticulous analysis of collected data, we expertly crafted a distinctive identity that thoughtfully utilises a range of geometric shapes to artfully form the letters of PDT.
Out of the three unique PDT letters created, we creatively combined them to produce a one-of-a-kind arrangement of shapes for the identity marque, ensuring it stands out.
The next exciting step in our process was to implement the vibrant new color palette and seamlessly integrate the carefully designed data patterns into the overall identity.
Striking the perfect balance with vibrant and harmonious colour is essential to creating visually appealing designs that resonate with audiences and capture attention.
Choosing the right color palette was crucial for the project. We aimed to find a harmonious balance between the positive, life-saving, and financial, potential of the tracker and the stark, negative implications of its content.
Additionally, we had to consider the accessibility of the tracker while developing the website platform. To accommodate this, we created secondary and tertiary colour palettes, allowing us the flexibility to distinguish various types of data effectively.
Primary Colour Palette
Choosing the typeface.
We explored a wide variety of elegantly crafted sans serif typefaces, as we were eager to find something that was not only timeless and stylish but also highly accessible and easy to read, making it suitable for use throughout the entire platform development process.
This meticulous attention to detail ensured that our design would genuinely resonate with users while creating an effortlessly seamless experience that they would enjoy and appreciate.
Bringing the Preventable Deaths Tracker brand together.
