Everything was "on the line" when we were tasked with relaunching the Spiritus Identity, Brand and Website.
We were tasked by Spiritus to create an entire new Brand Strategy and Messaging approach for the business, along with a new Corporate Identity, and a completely new Visual Brand style for all Spiritus communications.
Thinking, along the right lines.
From the comprehensive brand positioning report created, we set to work creating a concept that would convey, as simply as possible, the core services underpinning everything that Spiritus do.
WE CREATED THE LINE CONCEPT
Research & References.
Selecting the right font.
Choosing the right font was essential for the longevity of the marque we were creating. We wanted a font that was strong, trustworthy, friendly, but most of all timeless.
The colour purple.
Superiority / Prestigious / Wisdom / Spiritual / Imaginative / Sophisticated
Complex and contemplative, Purple suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Crafting the identity.
From a simple pencil line, to the Spiritus Line.
The whole concept behind the new Spiritus Brand revolves around the idea of "The Line", The line that connects parties, the line that records everything, the line that’s verifiable and easy to trace. Spiritus is The Line.
So, with that in mind, we created our initial concepts for the identity around The Line idea. Each identity icon was made up of one continuous line creating the "S" of Spiritus.
initial concepts
The chosen identity.
It wasn't long after sharing the initial concepts with the Spiritus team before they announced, "we have a winner! Bingo!"
the spiritus ling logo
With favicons for any social occasion.
Simple, professional, elegant.
Bringing the photographic style in Line.
To give a unique style to the photography we incorporated the line in to every image.
Conference collateral
An icon for every occasion.
Due to the the number of sectors Spiritus operates within globally they required over 130 icons to represent almost every part of the service they offer consumers.
this is the largest icon set twofifths design have ever designed. we loved creating them.
Designing the Spiritus website.
For the website we animated the iconography to add another level of interest.
