Everything was "on the line" when we were tasked with relaunching the Spiritus Identity, Brand and Website.

We were tasked by Spiritus to create an entire new Brand Strategy and Messaging approach for the business, along with a new Corporate Identity, and a completely new Visual Brand style for all Spiritus communications.

Spiritus logo with large stylized letter S in gradient color

Thinking, along the right lines.

From the comprehensive brand positioning report created, we set to work creating a concept that would convey, as simply as possible, the core services underpinning everything that Spiritus do.

WE CREATED THE LINE CONCEPT

Infographic illustrating "Spiritus: The Safety Assurance Network for Critical Assets." It shows a continuous line representing a timeline of an asset's life cycle, connecting people, forming networks, facilitating communication, and ensuring security. The line records, is unchangeable, cuts through information, supports various assets, adapts direction, and remains unbroken, symbolizing reliability from start to finish.

Research & References.

Collage of abstract art and design elements, including geometric shapes, line drawings, architectural sketches, typography, and human figures. Features a mix of black-and-white and color images, showcasing creativity in visual arts, architecture, and graphic design.

Selecting the right font.

Choosing the right font was essential for the longevity of the marque we were creating. We wanted a font that was strong, trustworthy, friendly, but most of all timeless. 

Different fonts displaying the word 'Spiritus' with a pen crossing out and circling various examples.

The colour purple.

Superiority / Prestigious / Wisdom / Spiritual / Imaginative / Sophisticated

Pantone color swatch labeled 'Ultra Violet,' featuring a purple shade.

Complex and contemplative, Purple suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.

Crafting the identity.

From a simple pencil line, to the Spiritus Line.

The whole concept behind the new Spiritus Brand revolves around the idea of "The Line", The line that connects parties, the line that records everything, the line that’s verifiable and easy to trace. Spiritus is The Line.

So, with that in mind, we created our initial concepts for the identity around The Line idea. Each identity icon was made up of one continuous line creating the "S" of Spiritus.

Open notebook with various purple 'S' designs, pencil, and pen.

initial concepts

The chosen identity.

It wasn't long after sharing the initial concepts with the Spiritus team before they announced, "we have a winner! Bingo!"

the spiritus ling logo

Spiritus logo with stylized letter S in white on a transparent background.

With favicons for any social occasion.

Logo with stylized letter "S" in gradient and outline versions on different backgrounds.

Simple, professional, elegant.

Mockup of branded stationery set including letterhead, business cards, envelopes, and pencils with "Spiritus" logo.
Three identical purple display banners showcasing "Spiritus" with the tagline "Next Generation Service Records" and an "Asset Life-Cycle" graphic, including icons for disposal, recycling, inspection, maintenance, and more. Website address "spirituspartners.com" is displayed at the bottom.

Bringing the photographic style in Line.

To give a unique style to the photography we incorporated the line in to every image.

Conference collateral

Stack of brochures featuring Spiritus Partners, focused on safety assurance for critical assets, with images of a healthcare environment and text details.

An icon for every occasion.

Due to the the number of sectors Spiritus operates within globally they required over 130 icons to represent almost every part of the service they offer consumers.

this is the largest icon set twofifths design have ever designed. we loved creating them.

Designing the Spiritus website.

For the website we animated the iconography to add another level of interest.

Purple matrix of interconnected documents with text lines
Computer screen with data charts and graphs icons, purple background.
Four circular icons with check marks, connected by arrows in a square pattern, on a purple background.
Illustration of cloud computing connection on a computer screen, white outlines on a purple background.
Illustration of a doctor with a clipboard, heartbeat line, and medical badge on a purple background.
White outline of a handshake on a purple background.
Flowchart illustrating service record process with icons and text: Disposal and Recycling, Chain of Custody Registry, Inspection, Testing and Certification, Maintenance and Repair, Corrective Action and Preventive Action, Decommission and Removal.
Gradient shield with a cross symbol in the center, indicating protection or healthcare.
Purple gradient award badge icon with a checkmark in the center.

The website wireframes.

Website screenshot of Spiritus Partners Inc., featuring their service offerings for high-stakes industries. The site highlights key areas like service records, integration solutions, and partnership opportunities. There are sections about the company, its locations in Princeton and Edinburgh, and a contact form for further inquiries.
Web page for Spiritus Partners, promoting next-generation service records for equipment and facilities. Includes sections on improving safety, security, compliance, and reducing risk by targeting vulnerabilities. Features graphics and images of industrial settings and professionals at work. Offers a contact form at the bottom for inquiries.
Spiritus Partners webpage showcasing industries served, including healthcare, life sciences, and energy, with descriptions and images of professionals in these fields. Contact information and a form are also included at the bottom.