The new animated logo, brand, website and style guidelines for Float Philosophy.

The Float Philosophy centre combats the stress and demand that modern day life places on our physical & mental health.

Minimalist line art of two people standing back to back with a single continuous line.
Variations of the "FLOAT PHILOSOPHY" logo in blue and teal colors.

Avatars.

We created a number of options for use on social media channels.

Four variations of the 'FLOAT PHILOSOPHY' logo on different colored backgrounds: gradient blue, dark blue, teal, and black.

A new fresh colour palette.

We gave a completely fresh and clean look to the brand with a modern colour scheme.

Color swatches with descriptive text and color codes. First swatch: teal with words "natural, beautiful, eternal, mature," CMYK: 75, 10, 30, 0, RGB: 24, 167, 181, Hex: #18a7b5. Second swatch: blue with words "thoughtful, quiet, reflective, majestic," CMYK: 90, 85, 0, 0, RGB: 64, 60, 144, Hex: #403c90. Third swatch: light blue with words "sharp, intelligent, calm, peaceful," CMYK: 60, 0, 0, 0, RGB: 91, 197, 242, Hex: #5bc5f2. Fourth swatch: white, CMYK: 0, 0, 0, 0, RGB: 255, 255, 255, Hex: #FFFFFF.

Designing the website

We are currently working with Float Philosophy to develop their online presence. In the meantime we have created an animated holding page with company, and contact information, should any potential clients visit their domain.

visit it here: www.floatphilosophy.com

The new brand guidelines.

We created a new comprehensive set of style guidelines for designers to follow.

some example pages:

A strong brand.

Modern office reception with "FLOAT Philosophy" logo on gradient wall, sleek white desk, and glass-walled meeting room.
A purple T-shirt with the words "FLOAT PHILOSOPHY" printed on it, placed on a blue-purple gradient background.
"FLOAT PHILOSOPHY" text with a blurred effect on a blue and purple gradient background.
Branded stationery set including business cards, letterhead, envelope, and pencils for Float Philosophy

If you’d like to speak to us about starting a project, just click below.