We were asked by Scottish Financial Enterprise to design and develop a brand new website to help people getintofinance!

We dove headfirst into creating everything from the website's name to its unique identity and vibrant brand style. Collaborating closely with the brilliant SFE team and Nick Haworth, we designed and developed a new website that's a beacon for everyone—from school leavers to those looking to switch careers—inviting them to jump into the world of finance at getinto.finance.

Logo for getinto.finance with a gradient purple circle featuring the text "in.to."

Choosing the right font.

When selecting the typeface, accessibility took precedence. We aimed for a clean and straightforward font that would be easily readable, whether displayed on a building or as text on a website. We chose the beautiful Manrope.

YouTube logo with caption "You Really Got Me"
Cute animated ghost holding a "Boo!" sign with a white background

Complimenting colours.

We chose a colour palette that complements the clean lines of Manrope. The vibrant purple and bold tones reflect the brand and ensure accessibility. They evoke creativity and warmth, making the brand inviting. By balancing brightness and contrast, our colors enhance the design, creating a cohesive identity that stands out.

On to the website.

After weeks of meticulous planning and wireframing, we collaborated closely with the brilliant SFE team to design a website structure that caters to all users, whether they are fresh out of school or looking to change careers.

Visit the website

Flowchart illustrating post-high school options: Leaving High School leads to Start a College Course, Apply for an Apprenticeship, or Start a University Course. These options connect to an Intern or Graduate Scheme, culminating in a Financial Service Job.
Infographic layout titled "What does your journey into financial services look like?" with sections on skills, training, and roles in finance. Includes pathways for learning skills, starting a career, selecting roles, applying for positions, and exploring Scotland's financial services. Emphasizes diverse opportunities in the finance sector.

Building out the templates.

To ensure that the content of the site was as accessible as possible for all users, we meticulously created several innovative page templates, complete with multiple sections and a variety of components designed specifically to cater to the diverse range of content showcased on the website.

Visit the website

Infographic on green skills in the Scottish financial industry highlighting skills, education, and free resources in green finance.
Webpage design for "getinto.finance" detailing career opportunities at BlackRock. Includes sections on available programs like apprenticeships and internships, a map showing office locations, testimonials from employees, and a news section. Also features a newsletter signup form and navigation links.
Webpage for Scotland's financial and professional services sector by getinto.finance, featuring sections on subsectors, financial roles, growth potential, and case studies from companies like HSBC, BlackRock, Barclays, and Morgan Stanley. It includes images of financial districts, navigation links, and subscription options.
Website promoting pathways into financial services, including apprenticeships, internships, and graduate programs. Features sections on skills insights, short courses, further education, and green finance initiatives.
Infographic showing three types of apprenticeships: Foundation, Modern, and Graduate. Each type has a circular graph and text. Foundation apprenticeships are for getting work experience while in school. Modern apprenticeships involve working and learning after leaving school. Graduate apprenticeships combine work and study for a degree after school. Arrows indicate more information.
Foundation apprenticeships information graphic detailing work experience opportunities for secondary school students in their 5th or 6th year. Includes benefits like qualifications equivalent to National 4, National 5, or Higher, study duration, and collaboration with local employer. Highlights five types available and links to more information.

Promotional Collateral

Two stacked blue booklets with the text 'getinto.finance' on the cover.
Open brochure with blue and white pages, featuring text about digital skills and career pathways in Scotland's financial sector, flowchart graphics, and sections on benefits for partners.

Creating a distinctive iconography style and an extensive library of icons is essential for establishing a cohesive visual identity.

With a rich multitude of thoughtfully constructed sections and an abundance of diverse content to gracefully showcase, we recognised the vital need for a comprehensive and visually cohesive icon library to enhance the user experience.

Diagram illustrating steps to start a career in finance, including: "Get into Finance," "Select your Role," "Apply for a Position," "Start your Career," "Search for a Course," and "Learn the Skills." Each step is represented by an icon.
Flowchart illustrating post-high school options, including starting a college course, applying for an apprenticeship, starting a university course, entering financial service jobs, or joining an intern or graduate scheme.

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