We created and developed a new brand and website for Scottish Financial Enterprise.
Scottish Financial Enterprise is the representative body for Scotland’s financial services industry. We rebuilt the identity and designed a new membership website to carry it.
SFE came to us with a new strategy and asked us to bring the brand into line with it. We designed a new identity, rolled it out across their reports and brochures, then designed and built the new sfe.org.uk to match.
Developing the colour palette and typography.
We took the existing SFE colour palette, and added a secondary palette to give more flexibility across the brand collateral. We also simplified the typography, using the Museo typeface across everything from brochures to the website.
The final identity, in all its forms.
We developed a range of final logos to work across a range of background colours.
An avatar for every social platform.
We also developed a range of 3D Identities, for possible future development.
Adding the finishing touches.
Keeping everything up-to-date and on brand.
We developed a set of identity guidelines, so anyone, and everyone, can work on the brand, and know they are producing the same materials.
Designing the unique brand templates.
We designed a range of report templates to cater for every requirement, large and small. With distinctive cover designs, every report is easily recognisable as a Scottish Financial Enterprise publication.
Each page carefully designed, with lots of clean, white space.
We designed the spreads with a range of heading styles, clear page furniture, quotes, tabs and pagination.
Bringing everything together on the website.
We design and developed a website from the ground up to work with the Scottish Financial Enterprises existing backend database delivered by VeryConnect.
Visit www.sfe.org.uk to see the final results
Launching the new identity and website.
As part of the identity redesign brief, we are asked to create and animate a launch film, to share on social and by email, to launch the new brand and website.
Finally, we were asked to design the new Young Professionals Scottish Financial Enterprise identity.
We tailored the design to match the SFE Brand identity to give synergy between the two identities.
