We completely rebranded and redesigned The Data Lab Scotland.
The Data Lab is Scotland's Innovation Centre for data and AI. Their mission is to help Scotland maximise value from data and lead the world to a data powered future.
Developing a brand new brand style.
Working together, with The Data Lab team, we completely redesigned all of their current collateral. From stationery to brochures, exhibition stands to conference graphics, we introduced a bold new style that moves The Data Lab forward in line with their core strategy.
Identifying the three Pillars.
We designed unique, individual icons to support each of the three Data Lab pillars.
Rediscovering the 0s and 1s
We wanted to create a fresh new look for The Data Lab, to move them away from the dark black backgrounds of the past, and move them into a bright new future.
Simple identity guidelines.
a selection of key pages.
A Pop-Up for every occasion.
Bright, Impactful, informative.
A new brand, for a new era.
The Website
We worked with The Data Lab in-house team to design the website, then worked with them to develop it.
visit: www.thedatalab.com
Our initial design layouts…
