A new identity, brand and style guidelines for Transforming Change.

Transforming Change work with Executive and Leadership teams through the process of defining, establishing, leading and embedding change.

The Transforming Change, transforming identity.

Blank white background
Four logos with "Transforming Change" text, each featuring geometric designs in shades of blue and gray, on a white background.
Abstract geometric logo with interlocking white and gray shapes on a dark background.

From the very first concept we wanted to create a logo marque that literally transformed. Using the T and C from their name, we created a constantly evolving cube block, making up the initials T and C as it evolves. This block is based on a puzzle that is used to kick off the change process with executives and team members.

A new softer colour palette.

Working from the previous colour palette of darker tones, we completely refreshed the look of the logo with a modern, fresh colour scheme.

Color palette chart with ten colors, each with corresponding CMYK, RGB, and hexadecimal values displayed. Colors include various shades of blue, gray, orange, purple, pink, and teal.

Avatars.

We created a number of options to present to Transforming Change for selection.

Three abstract geometric logos featuring interlocking shapes in different colors, each on a separate background.

The new brand guidelines.

we created a new comprehensive set of brand guidelines for designers to follow.

some example pages:

A strong brand.

Modern office reception area with a sleek white desk, laptop, pen holder, and abstract geometric wall design. Adjacent glass-walled conference room with black chairs and a table.
Stack of booklets with geometric design and text about strategy and change
Open business brochure with text and images of professionals discussing leadership transformation.
Modern business stationery set featuring a letterhead, business cards, and envelopes with the "Transforming Change" logo and contact information, accompanied by two pencils.

Designing the website

We are currently working with Transforming Change to develop their online presence. In the meantime we have created a holding page with company, and contact information, should any potential clients visit their domain.

Computer monitor displaying a website under construction with a logo for "Transforming Change" and accompanying text about delivering change projects and programs.

If you’d like to speak to us about starting a project, just click below.