Preventable Deaths Tracker: designing a fast, accessible research platform

TwoFifths Design, a website design and development studio in Edinburgh, designed and built the Preventable Deaths Tracker for Dr Georgia Richards. The brief was to turn coroners’ Prevention of Future Deaths reports, which existed only as scattered PDFs, into a searchable database that researchers, journalists and policymakers could actually use. The result is a mobile first research platform that is fast, accessible and built to scale.

The starting point

PFD reports and responses existed as static PDFs. No central database. No easy way to filter by area, role, or year. No clear view of who had replied within the legal window. We set a single aim: convert documents into answers in under five minutes.

The plan

We mapped a data model for reports and responses. We normalised people, places, and organisations. We defined response states that users could understand at a glance. Then we designed an interface around three actions: filter, learn, act.

Sprint one: prove the pipeline

We automated collection from source pages. We parsed the content and stored it in a relational schema. Early prototypes exposed core flows: search by date, coroner, area, or addressee; view response status; export datasets.

Sprint two: system over pages

We shipped a modular design system. Lists and cards scale to thousands of entries. Maps and charts show patterns by region and topic. A simple account layer lets users save filters and re-run outputs. Copy stays plain and task-led.

Build: fast and accessible

We engineered a mobile-first UI with semantic HTML, keyboard focus, and readable type. Performance budgets kept pages lean. Large result sets remain responsive. Content structure supports search and sharing.

Launch day

The dashboard brings the landscape into focus. Total reports. Response rates. Pending responses inside the legal timeframe. Organisations most frequently addressed. Estimated economic burden to frame urgency. Users filter, compare, and export in seconds.

What changed

  • A live, centralised database now exists for reports and responses

  • Transparency improved through clear status tracking by year, area, coroner, and addressee

  • Policymakers, clinicians, and journalists gained a trusted evidence base

  • The team can update content without developer support

Behind the screens

  • Information architecture: reports, responses, entities, timelines

  • Data: automated ingest, relational schema, real-time metrics

  • Interface: filters, maps, charts, downloads, saved outputs

  • Governance: unambiguous status definitions and audit trails

Lessons

Clarity and structure turn PDFs into prevention. When models centre on accountability and action, users move from reading to doing.

What’s next

  • API and alerts: programmatic access and notifications for missed deadlines

  • Jurisdiction kits: roll-outs for Scotland, Northern Ireland, and overseas systems

  • Pro analytics: cohort analysis, trend alerts, and regulator views

  • Attribution loop: outbound click and download tracking to evidence change

Summary

Preventable Deaths Tracker is a focused evidence engine. It reduces friction from discovery to action and equips stakeholders to learn faster and prevent future deaths.

See the full project: Preventable Deaths Tracker

Steven Scott

Steven Scott is the founder and Creative Director of TwoFifths Design, a brand, website and animation studio in Edinburgh. He works with public sector, research, university and third sector organisations across Scotland, and has been a Squarespace Circle partner since 2018.

https://twofifths.design
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